Many global brands have pulled out of the Russian market since February 24, 2022. But simply condemning the aggressor is not enough. It is also essential to support the victims of the invasion.
We are launching an initiative for major brands to stand with Ukraine by marking their products with the Heartfelt Thanks symbol in the Ukrainian colours.
During these troubled times, such limited-edition products will reflect current events, and wil surely increase in value in the future, since they are compelling proof of the brand's stance.
Louis Vuitton could be among the first top brands to endorse our initiative.
Please find links below, explaining the concept behind the Heartfelt Thanks symbol and gesture, and demonstrating a sample animation tailored especially for Louis Vuitton.