DUBAI – THE CITY OF WONDERS AND GRATITUDE!
We are a small group of graphic designers, poets, film directors, musicians, and other talented enthusiasts with a passion for the UAE – particularly Dubai and Abu Dhabi.

We would like to draw your attention to a few of our ideas for promoting the achievements of the UAE and Dubai, to make them even more attractive as a No.1 tourist destination.

We have managed to visualise a ground-breaking symbol and gesture of Heartfelt Thanks. The video below explains our concept and various other related ideas that will follow.


Dubai could become the first city where you can see and even touch a materialised “Thank You” symbol. A Heartfelt Thanks monument could be built in Dubai, as well as any other location.
Despite the abundance of luxury malls and other attractions, Dubai
desperately lacks simple city legends, such as the bronze street statues people traditionally touch for luck or love, or the fountains they toss coins into to make sure they’ll come back soon.
The Emirates could be the first-ever country to have
a visualised heart of its own!
We have visualised the “Heart of the Emirates” and “United Heart of UAE” in the style of traditional Arabic calligraphy, interspersed with the colours of the national flag, symbolising everything that the country cherishes:




The 7 founding Fathers
The 7 Emirates
The sun which is 7 days a week
The golden sands
The palm tree viewed from above
Everybody from the 7 parts of the world who has
Made the UAE their second or only home
The historical white pearl in the centre.

Currently, “The Emirates” country logo is a perfect geographical depiction of the country, but the UAE today means so much more than just territory. It is a home for everyone, and it will continue to play an influential role in the future, not only on Earth, but also out in space.
Below, we also present the “Star of Dubai”, made up of iconic architectural features of Dubai. Undoubtedly, as Dubai’s “face” continues to evolve over time, we will adjust the Star’s components accordingly.

Designed in the style of traditional Arabic calligraphy and interspersed with the colours of the national flag, the Heart of the Arab Emirates symbolizes everything the country cherishes:
The 7 founding fathers
The 7 emirates
The Sun which is 7 days a week
The golden sands
The palm tree viewed from above
Everybody from the 7 parts of the world who has made the UAE their second or only home
The historical white pearl in the centre.

The air hug – a symbol of heartfelt thanks, genuine gratitude, love and hospitality – is derived from the infinity symbol. It transforms into the schematic profile of someone with their hands crossed and touching their shoulders, which later combines into seven unified identical symbols.
Heartfelt thanks to the Emirates for its infinite possibilities!
The UAE is currently the first and only country whose heart has been visualized
The “Heart of the Emirates” and “Heart of the World” would make a perfect, striking architectural design for the glass roof of a new building. These symbols are also ready to be incorporated into architectural plans and turned into actual buildings or even islands in the UAE. Nothing is impossible for the Emirates!
We have combined our Heartfelt Thanks symbol with the UAE national costume, which is worthy of inclusion on the UNESCO List of Intangible Cultural Heritage. The “Heart of the Emirates” also looks great with the national costume – not just to celebrate National Day, but every day.


Due to its underlying concept, it could also become a badge of distinction for outstanding achievements, or even a state award. The Emirates win the hearts of visitors, many of whom would love their own copy of the “Heart of the Emirates” to take back home.


Without adding the UAE’s national colours, the symbol represents the seven parts of the world. Creating a future artificial island would be a vivid demonstration that the “Heart of the World” is beating in Dubai or Abu Dhabi.

Luxury could then have the best address ever! For example:

Villa 777, Heart of the Emirates Island, Dubai, UAE
Villa 777, Heart of the World Island, Abu Dhabi, UAE.
The symbol of Heartfelt Thanks, stylised for the Middle East is simple, memorable, unique, and timeless.

Its authentic identity speaks for itself about the region, culture, religion, hospitality, and Arabic nationality it represents — all at the same time!

Sometimes, like people, brands need a facelift.

Whether a logo is worth millions of dollars or not is a debatable point (10 most expensive logos in the world). What is clear, though, is the vital importance of a strong visual symbol.

This is ideal for national corporations, airlines, banks, hotels, or entire countries.

Good for the many, yet affordable by few.


The UAE dirham is one of the world’s most reliable and reputable currencies, yet so far it only has the codes AED and DH. We believe it deserves its own symbol, just like the US dollar, British pound, Euro, and Japanese yen.

Moreover, this symbol could be encrypted in Unicode for display on users’ devices worldwide. Giving the dirham a currency symbol of its own would have a tremendous impact on the UAE’s image in general.

Any country would be proud to have its own currency symbol (e.g., the Saudi riyal SAR, Bahraini dinar BAH, etc.). If needs be, it could even become the future symbol for all the Gulf Community countries’ currencies. Who knows?!

I’ve been to many crazy places
Where losing’s easy, winning’s hard.
Dubai’s the land of kings and aces,
A royal flush, all in one card.
My Lady Luck is always with me,
Like everybody in Dubai.
She makes our stakes and hopes shine brightly
Like Burj Khalifa: doubly high!
Fly to Dubai
Fly to Dubai and feel so happy!
Come to Dubai and feel so free!
So many things will take your fancy
In Emirates! In UAE!
Dubai is pleasing, oh so teasing
With all its luxury and love.
My bank account is self-stripteasing,
Come on Dubai, I’ve had enough!
Goodbye, Dubai! Goodbye, Marina!
We always hear songs about America, California, and New York, but more songs should be written about the UAE, Abu Dhabi and Dubai. They can be played on the radio and at events, in order to extend the soft power of the Emirates.
We have also prepared various musical options, featuring songs in English and videos about Dubai and the UAE. Others are currently in production.

I’m looking straight into your eye:
I will return. I’ve got to be here
At least once more before I die!

Fly to Dubai and feel so happy!
Come to Dubai and feel so free!
So many things will take your fancy
In Emirates! In UAE!
United Heart of UAE
(with Indian accent)
Hello, Dubai! Sri Kumar is here!
Hard working very much indeed!
For sending money to my dears
In India… They have to eat!
(with Egyptian Arabic accent)
What are you from? I am from Egypt!
Come to my shop. Don't have to buy!
I have the very best and cheabest.
You know, my friend, I never lie!

The sea, the sand, the sun, the people,
The Palm with sweet and juicy dates.
The golden falcon’s proudly keeping
The Heart of Arab Emirates!
United hearts of Emirates

And wether we are working here,
Or shopping, swimming in the sea,
We feel the beating of our dear
United Heart of UAE!
For the song illustration purposes only!
(With Arabic accent)
In my Dubai there’s no poor people
And this is really very cool!
Well, maybe one or two, a little,
But not from family or school.
(with Russian accent)
Hello, hello! My name’s Natasha!
Dubai is alvays on my mind!
My heart is beeg, as beeg as Rasha!
And zis is why I’m very kind!

The sea, the sand, the sun, the people,
The Palm with sweet and juicy dates.
The golden falcon’s proudly keeping
The Heart of Arab Emirates!
United hearts of Emirates
The world-famous HOLLYWOOD sign tourist attraction in Los Angeles stands just 13 metres tall. A similar sign for Dubai could be immediately understandable worldwide, without even using alphabetic letters. It could be made up of Dubai’s eye-catching architecture, featuring an embedded Heartfelt Thanks symbol in place of the letter “A”.
It could be specially tailored for the UAE, yet would also be suitable for any other Middle Eastern country. A DUBAI sign could be made even taller than the HOLLYWOOD sign, and would surely become an instant attraction. If built on a truly grand scale, it could even act as a barrier against sand storms.
Road signs featuring Arabic calligraphy and/or English, in the form of the Heartfelt Thanks symbol, would be a stylish addition on the borders between individual Emirates, suggesting that visitors will be greeted with the utmost hospitality, a warm welcome, and virtual hugs.

License plates in the Emirates
Dubai’s eye-catching architecture allows Road and Transport Authority (RTA) to use no any letters at all at vehicle registration plates.

Another unique aspect of our Heartfelt Thanks sign and gesture is that it works both ways – Dubai is thankful to its people, and the people are thankful to Dubai.
Many countries and cities would be proud to host the “Heart of the World”, but the UAE, Abu Dhabi, and Dubai (the City of Wonders and Gratitude) are ideal locations for international events, such as:

• Heartfelt Thanks Week Festival
• Heartfelt Thanks Congress
• Heartfelt Thanks Fashion Show etc.
Spots for taking photos (such as “My Face in Dubai” / “I Love Dubai!” / “Dubai Loves Me!”) are likely to become essential, iconic sites for Instagrammers, newlyweds, etc.
Think Thanks!
Thank big!
Thanks matter!
Unlike the major marketing agencies, we operate without dozens of offices worldwide. Instead, we have many genuine talents who are committed to working for the good of the UAE.

Everything we have mentioned here is just a brief outline of several selected proposals from the numerous other creative ideas we have in store.
Any feedback from you would be highly appreciated, at your earliest convenience.

Yours sincerely, and with Heartfelt Thanks.....,
Kazimir Mashkalo
Marketing@heartfelt-thanks.com
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